Google Maps has become an indispensable tool for consumers looking for local businesses and services. The Maps interface allows users to search for and discover businesses in their area, view contact information and hours, and get directions.
One of the key features of Google Maps is the local pack, the box that appears at the top of search results for location-based queries. The local pack highlights 3-4 relevant local businesses and includes their name, address, phone number, photos, customer rating, and a link to directions. Ranking in the local pack is hugely valuable for local businesses as it gives them prime real estate in the search results. Studies show that nearly 50% of mobile searchers will tap on a business listing in the local pack.
There are several optimization strategies businesses can implement to improve their chances of ranking in the coveted local packs. By optimizing both on-page and off-page elements, monitoring reviews and citations, engaging with customers, and tracking performance, businesses can work to stand out and rank higher in local search results on Google Maps. This guide will explore the most effective local SEO tactics to rank in Google’s Maps local packs.