Email marketing continues to be one of the highest-ROI digital channels in 2025—but only if you track it properly. The days of blasting newsletters without measuring results are gone.
Here’s how Orange County businesses can measure the ROI of email marketing to ensure every send drives results.
Why Email Marketing ROI Matters
For every $1 spent on email marketing, businesses see an average return of $36. But without tracking marketing performance, you’ll never know if you’re leaving money on the table.
Key Metrics to Track
- Open Rate – How many people opened your email.
- Click-Through Rate (CTR) – Who engaged with your content.
- Conversion Rate – Did they complete the action (buy, sign up, schedule)?
- Revenue Per Email – The ultimate ROI measure.
Tools That Help Track ROI
- Mailchimp (great for small business)
- Klaviyo (e-commerce powerhouse)
- HubSpot (CRM + advanced automation)
Email marketing works best when backed by data. By tracking ROI, you can scale what works, refine what doesn’t, and maximize growth.
Want email campaigns that pay off? Contact Morales Design and let’s turn your list into revenue.