is it time for a website redesign?
Many businesses have trouble determining when it is time for a few changes and when it is time for a complete overhaul.
Here are some things to consider.
- Is your website visually appealing?
- Does your website perform for you?
- Is your website built on the correct platform?
- Is your website technically sound?
- Is your website user friendly?
- Is your website compatible with the latest technologies?
If your site has outdated content, you will never achieve the rankings you may be looking for.
A new website is well worth the time, effort and investment when you see how you can make your website can work for your business!
IF YOUR SITE LOOKS DATED, IT’S TIME FOR A WEBSITE REDESIGN
We hate to break it to you, but when it comes to websites looks are everything!
We have all seen those boring, bland, non-scrollable sites filled with never-ending text that is easy to forget. By creating a visually appealing website you are inviting customers to visit your site time and time again.
Generally, your website should have the following criteria:
- Good visual design – Visually pleasing is what we aim for
- Relevant content – Relevant content should always be catered to your customer. Be sure to tell your viewers, clearly, what you are selling and what separates you from your competition.
- Easy navigation – You should have clear and easy navigation. Users should never have to hunt for relevant pages.
- A call-to-action – Many users depend upon the call-to-action at the end of the page to take the next step. Call-to-action buttons make it easy for customers to do what you want them to do which is good for them and good for your business!
IF YOUR SITE IS NOT MOBILE FRIENDLY, YOU NEED A WEBSITE REDESIGN
Mobile first marketing has been the norm for years. To market your business successfully it is a MUST for your website to be mobile friendly.
Why you ask? Because users spend on average 69% of their time on a mobile device. As a business, you need to be able to reach your audience where they naturally spend most of their time.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. Not only are you losing business, you’re handing it over to a competitor!
IF YOUR WEBSITE SPEED IS SLOW, YOU NEED A WEBSITE REDESIGN
Nothing kills a user’s experience faster than a slow load time. If you operate an e-commerce store on your website, it worsens that load time and usually users don’t stick around long enough to even have an experience. In fact, 79% of online shoppers who have had trouble with a website’s performance admit they would not return to the site to purchase again.
YOU NEED A WEBSITE REDESIGN IF YOUR BOUNCE RATE IS HIGH
Your websites bounce rate is defined as the percentage of visitors who visit your website but leave without visiting any other pages. For example, if you have a bounce rate of 75%, that means 75% of visitors are leaving after landing on just one page.
IF YOUR INDUSTRY HAS EVOLVED, YOU NEED A WEBSITE REDESIGN
Industries are constantly evolving, make sure your website reflects that change.
IT IS TIME FOR A WEBSITE REDESIGN IF YOU CANNOT EASILY UPDATE YOUR CONTENT
Consistent and relevant content is one of the surest ways to rank higher on Google and keep the traffic heading to your website. If you are not able to keep your updates consistent you will fall behind your competitors.
Because SEO (search engine optimization) is constantly changing, it is important to be able to easily get in and tweak, add to and optimize pages as necessary.
One of the best ways to make sure you can easily update all content is through a content management system (CMS). Many popular website platforms like WordPress and Drupal double as a CMS. If you do not have one in place, it’s time to consider a platform that will support your content needs.
YOUR WEBSITE STILL USES FLASH
In the late 90’s, Flash was the “it” platform for stunning websites.
In 2010, Steve Jobs banished flash from iPhone, and it was all downhill from there.
These days, using Flash is an SEO sin, and most modern browsers no longer support it. Because of that, it can cause websites to load extremely slow, and due to lack of support often times the flash doesn’t work at all.
YOU NEED A WEBSITE REDESIGN IF YOUR CONVERSION RATES ARE LOW
One of the biggest signs a website does not perform well is the absence of; or low conversions.
There can be many reasons for low conversions, not all of them mean a full redesign is necessary. However, similar to bounce rate, we often find the cause of low conversion rate stems from negative user experience.
YOUR NEED A WEBSITE REDESIGN IF YOUR WEBSITE IS INCONSISTENT
By consistent, I am talking about consistency in design. It is very important to make sure the tone and voice of your businesses brand is consistent. If your website does not match your brand such as an inconsistent color or logo, it could be enough to throw viewers off and confuse them on what your brand actually is. The look, feel, and function should remain the same across all pages of your site.
Don’t worry, we can help
If your businesses website can relate to any of the above, it’s time for an upgrade and we can help! We offer full website redesign and marketing services to help increase your sales and help drive customers to your business! Contact us today!
